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YEST NEST PR & Community Activation Campaign

📑 5 slides 👁 18 views 📅 2/11/2026
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Overview

12-month campaign in Gauteng

Overview
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Campaign Objectives

  • Activate YES NEST syllabus through practical community-based learning
  • Deliver measurable youth development outcomes across Gauteng townships
  • Build positive media narratives around youth, skills, and service delivery
Campaign Objectives
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Strategic Approach

  • Blended model combining education delivery, community mobilization, and strategic communications
  • Monthly activations with consistent methodology
  • Geographic clustering for efficiency and depth of engagement
Strategic Approach
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Key Components

  • Celebrity ambassadors for amplification and participation
  • Media and press strategy for visibility
  • Monitoring, evaluation, and reporting for accountability
Key Components
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Conclusion

  • Highly visible, credible, and outcomes-driven campaign
  • Positions client as leader in youth empowerment and community transformation
  • Delivers measurable social impact and strong M&E evidence
Conclusion
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