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Digital Marketing – An Introduction

📑 10 slides 👁 39 views 📅 1/22/2026
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Digital Marketing Seminar

Digital Marketing – An Introduction

Digital Marketing Seminar
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Seminar Agenda

  • Introduction & Icebreaker
  • What is Digital Marketing
  • Types of Digital Marketing
  • SEO Basics, Social Media, Paid Marketing
Seminar Agenda
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Introduction

  • Welcome everyone to the seminar
  • Learn how companies promote online
  • Discover career opportunities in Digital Marketing
Introduction
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Icebreaker Activity

  • Who uses Instagram daily?
  • Who watches YouTube every day?
  • Who has clicked on an online ad?
  • You're already part of Digital Marketing!
Icebreaker Activity
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What is Digital Marketing?

  • Promoting products/services using digital platforms
  • Includes Google Ads, Instagram promotions
  • YouTube ads and email marketing campaigns
  • Reach global audiences instantly
What is Digital Marketing?
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Traditional vs Digital

  • Newspaper Ads vs Google Ads
  • TV Commercials vs YouTube Ads
  • Posters vs Instagram Reels
  • Digital offers tracking and lower costs
Traditional vs Digital
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Why Digital Marketing?

  • More people are online than ever before
  • Target specific audience demographics
  • Measure results with analytics tools
  • Faster growth compared to traditional methods
Why Digital Marketing?
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Types of Digital Marketing

  • SEO: Improve search rankings
  • Social Media: Engage audiences
  • Content Marketing: Blogs/videos
  • PPC: Pay-per-click advertising
Types of Digital Marketing
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Career Opportunities

  • Digital Marketing Executive
  • SEO Analyst (₹15k-₹80k salary)
  • Social Media Manager
  • Freelancing opportunities available
Career Opportunities
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Key Takeaways

  • Digital Marketing is skill-based
  • High industry demand worldwide
  • Learn + practice = success
  • Future-ready career option
Key Takeaways
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