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PuraEsencia: Hypoallergenic Perfume Innovation

📑 5 slides 👁 25 views 📅 4/1/2026
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PuraEsencia: Fragrance Without Irritation

Hypoallergenic perfumes for allergy-prone and sensitive skin users

PuraEsencia: Fragrance Without Irritation
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The Problem: Perfume Allergies

  • Over 30% of people experience skin irritation from traditional perfumes
  • Common issues: rashes, headaches, and respiratory discomfort
  • Limited hypoallergenic options in the market
  • High demand for safe, stylish fragrance alternatives
The Problem: Perfume Allergies
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Design Thinking Approach

  • Empathize: Interviews with allergy sufferers to understand pain points
  • Define: Creating fragrance without harmful alcohols or synthetic irritants
  • Ideate: Brainstorming natural, skin-friendly ingredient combinations
  • Prototype: Developing small-batch test fragrances for feedback
Design Thinking Approach
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PuraEsencia's Unique Features

  • Dermatologist-tested formulas with natural essential oils
  • Long-lasting scent without alcohol or common allergens
  • Trendy, minimalist packaging appealing to eco-conscious buyers
  • Multiple scent profiles for different preferences and occasions
PuraEsencia's Unique Features
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Impact and Future Potential

  • Fills a growing niche in the $50B global fragrance market
  • Potential to expand into other hypoallergenic beauty products
  • Improves quality of life for millions with fragrance sensitivities
  • Next steps: Consumer testing and small-scale production launch
Impact and Future Potential
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