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JOURNEI: Modular Smartphone Innovation

📑 10 slides 👁 56 views 📅 1/23/2026
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Introduction to JOURNEI

Modular smartphone with interchangeable components like camera, battery, and display.

Introduction to JOURNEI
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Target Market

  • Primary audience: ages 18-45, urban professionals, and tech enthusiasts.
  • Focus on Saudi Arabia, leveraging local tech adoption trends.
  • Eco-conscious consumers seeking sustainable tech solutions.
Target Market
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Unique Selling Proposition

  • Customizable and upgradeable components without replacing the entire phone.
  • Reduces electronic waste by allowing partial upgrades.
  • Locally assembled, reducing import dependency and costs.
Unique Selling Proposition
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Cost Structure

  • Fixed costs: SAR 700,000 for machinery and setup.
  • Component costs: SAR 510 per unit for parts like display, battery, and camera.
  • Variable costs: SAR 150 per unit including labor and packaging.
Cost Structure
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Pricing Strategy

  • Total cost price per unit: SAR 730 (fixed + component + variable costs).
  • 30% profit margin results in a selling price of SAR 949 per unit.
  • Fixed cost allocation: SAR 70 per unit for 10,000 units annually.
Pricing Strategy
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Breakeven Analysis

  • Breakeven point: 2,422 units to cover fixed costs.
  • Calculation: SAR 700,000 ÷ (SAR 949 − SAR 660).
  • Achievable within first year with targeted marketing.
Breakeven Analysis
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Marketing Strategy

  • Channels: social media, tech influencers, online ads, and pop-up booths.
  • Message: 'Build your journey with JOURNEI' resonates with customization.
  • Focus on urban areas and tech expos for maximum reach.
Marketing Strategy
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Sales Channels

  • Online: Dedicated e-commerce website, Amazon.sa, Noon.
  • Offline: Tech expos, Jarir Bookstore, Extra.
  • Combined approach to maximize accessibility and visibility.
Sales Channels
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Investment Needs

  • Total capital required: SAR 1,200,000.
  • Allocation: 60% manufacturing, 25% production, 15% marketing.
  • Initial inventory and operations budget: SAR 300,000.
Investment Needs
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Conclusion & Next Steps

  • JOURNEI offers a unique, eco-friendly modular smartphone solution.
  • Strong market potential in Saudi Arabia with targeted strategies.
  • Seeking investment to launch and scale production.
Conclusion & Next Steps
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