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ZIEHA Blueberry Jelly Marketing Strategy

📑 5 slides 👁 14 views 📅 2/20/2026
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Introduction to ZIEHA Blueberry Jelly

Plant-based, 5-in-1 functional snack for eye health and fatigue reduction.

Introduction to ZIEHA Blueberry Jelly
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Market Research & Competitive Analysis

  • Target audience: Busy professionals, students, and parents valuing eye health.
  • Competitors focus on general health benefits; ZIEHA emphasizes blue light protection.
  • Differentiate with premium ingredients and transparent sourcing.
  • Key customer values: Trust, product authenticity, and after-sales service.
Market Research & Competitive Analysis
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Brand Positioning & Value Proposition

  • Position as a trusted source for authentic, high-quality eye health products.
  • Premium value: Superior ingredients, no artificial colors, and customer support.
  • Highlight scientific backing for lutein and astaxanthin benefits.
  • Emphasize convenience and suitability for daily screen time users.
Brand Positioning & Value Proposition
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Multi-channel Marketing & Promotions

  • Digital marketing: Social media campaigns and influencer collaborations.
  • Offline channels: Health fairs, corporate wellness programs, and retail displays.
  • Exclusive offers: Bundled discounts and limited-time promotions.
  • Loyalty rewards: Repeat customer discounts and early access to new products.
Multi-channel Marketing & Promotions
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Conclusion & Next Steps

  • ZIEHA’s unique selling points: Eye health focus and premium ingredients.
  • Action plan: Launch multi-channel campaigns and loyalty programs.
  • Measure success via brand awareness, customer satisfaction, and market share.
  • Next: Strengthen e-commerce and develop a mobile app for customer convenience.
Conclusion & Next Steps
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