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Handling Social Media

📑 5 slides 👁 17 views 📅 2/15/2026
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Introduction to Social Media

Social media has 4.9 billion users globally (2023 data)

Introduction to Social Media
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Content Strategy

  • Plan posts: 80% value, 20% promotion for best engagement
  • Use analytics to track peak posting times (e.g., 9AM-11AM)
  • Mix formats: images (75% engagement), videos (higher shares)
Content Strategy
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Community Management

  • Respond to comments within 1 hour for optimal engagement
  • Handle negative feedback professionally - 45% delete complaints
  • Use polls and questions to boost interaction by 30%
Community Management
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Advertising & Analytics

  • Targeted ads can increase conversions by 50-100%
  • A/B test creatives: 62% better performance with testing
  • Track CTR, CPC, and conversion rates weekly
Advertising & Analytics
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Best Practices Summary

  • Consistency: 3-5 posts/week minimum for algorithm favor
  • Authenticity: User-generated content gets 28% higher engagement
  • Security: 2FA and regular password updates essential
Best Practices Summary
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