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Society Unlocked Website Evaluation

📑 5 slides 👁 32 views 📅 3/17/2026
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Introduction

Evaluated Society Unlocked's website for UX issues

Introduction
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Major Usability Issues

  • Homepage fails to communicate core services clearly
  • Booking CTA hidden in About section (poor visibility)
  • Testimonials buried at bottom of Services page
  • Confusing form confirmation messages
Major Usability Issues
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Heuristic Violations

  • Severity 4: No clear value proposition on homepage
  • Severity 3: Booking process requires too many steps
  • Severity 3: Stock images don't reflect expertise
  • Severity 2: Non-standard navigation structure
Heuristic Violations
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Recommended Solutions

  • Add prominent 'Book Strategy Call' CTAs sitewide
  • Showcase services/tests on homepage immediately
  • Integrate Calendly for seamless scheduling
  • Replace stock images with case study visuals
Recommended Solutions
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Conclusion

  • Critical need for clearer service communication
  • Booking flow must be simplified for conversions
  • Visuals should demonstrate marketing expertise
  • Prioritize fixes by severity for maximum impact
Conclusion
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