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Trademark Overview (Types, Lifecycle, and Costs)

📑 5 slides 👁 3 views 📅 3/5/2026
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Trademark Overview

Introduction to trademarks as brand identifiers

Trademark Overview
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Types of Trademarks

  • Word marks: Distinctive text (e.g., Coca-Cola)
  • Logo marks: Graphical symbols (Apple's apple)
  • Sound marks: Musical jingles (NBC chimes)
  • Color/shape marks: Unique packaging (Tiffany blue)
Types of Trademarks
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Trademark Lifecycle

  • Search → Application → Examination (6-12 months)
  • Publication → Opposition period (30-90 days)
  • Registration lasts 10 years, renewable indefinitely
  • Must demonstrate continuous commercial use
Trademark Lifecycle
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Trademark Costs

  • Filing fees: $250-$750 per class (USPTO)
  • Attorney fees: $500-$2000 for comprehensive search
  • Renewal: $425 every 10 years + maintenance filings
  • International registration costs extra per country
Trademark Costs
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Why Trademarks Matter

  • Prevents brand confusion in marketplace
  • Adds value as intangible business asset
  • Enables legal action against infringers
  • Builds consumer trust and loyalty
Why Trademarks Matter
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