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Driving Digital Strategy & Process Enablement at Jindal Stainless

📑 10 slides 👁 46 views 📅 1/22/2026
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Title & Context

Live Project | Centre of Excellence (Marketing & Digital)

Title & Context
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Business Context

  • CoE drives integrated digital strategy across brands and business units
  • Strong initiatives existed, but execution lacked standardization
  • Focus was on aligning strategy, process, and execution
Business Context
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Scope Overview

  • Stainless Mart positioning & campaigns
  • B2B digital sales process mapping
  • Podcast strategy & execution planning
  • Content, brochure & event SOPs
Scope Overview
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Stainless Mart: Positioning & Campaigns

  • 3-month positioning roadmap (Awareness → Conversion)
  • Campaign ideas for B2B & D2C audiences
  • Clear messaging, sharper targeting, execution-ready direction
Stainless Mart: Positioning & Campaigns
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B2B Digital Sales Process

  • Mapped end-to-end digital lead journey
  • Identified gaps and quick-win process improvements
  • Improved visibility, ownership, and readiness for scale
B2B Digital Sales Process
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Podcast Strategy

  • Concept, naming, content pillars & scripts
  • Distribution and execution blueprint
  • Positions JSL as an industry voice beyond products
Podcast Strategy
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Process Enablement (SOPs & Content)

  • Centralized content database for BUs
  • SOPs for brochures & event planning
  • Faster execution, reduced dependency, consistent output
Process Enablement (SOPs & Content)
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Overall Impact

  • Strategic clarity
  • Process efficiency
  • Sales enablement
  • Scalability for future initiatives
Overall Impact
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Key Learnings

  • Strategy-to-execution thinking
  • Cross-functional collaboration
  • Balancing creativity with process discipline
Key Learnings
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Closing Note

  • This project helped convert ideas into structured systems — enabling the CoE to drive digital growth with confidence and consistency.
Closing Note
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