Home Pricing Archive About Privacy

Strategic Venue Diversification for Dubai

📑 10 slides 👁 42 views 📅 1/22/2026
0.0 (0 ratings)

Executive Decision Summary

Decision to not proceed with 117 Live Arena for flexibility and scalability

Executive Decision Summary
2

Why Move On from 117 Arena

  • Limited flexibility for diverse event formats
  • High dependency on single venue constrains scalability
  • Misalignment with long-term innovation goals
Why Move On from 117 Arena
3

Primary Alternative: Hamdan Sports Complex

  • Proven mega-scale capability for large events
  • Multi-configuration indoor formats ideal for concerts
  • Flagship venue with government-grade infrastructure
Primary Alternative: Hamdan Sports Complex
4

Secondary Option: Cricket Stadiums

  • High seating capacity under-utilized outside sports
  • Ideal for stadium concerts and festival takeovers
  • Retained as scalable option for specific audiences
Secondary Option: Cricket Stadiums
5

Cultural Scale Play: CLIO Desert

  • 10km immersive land-art installation in Margham Desert
  • Multi-layered programming with music and performance
  • Creates unique global cultural capital for Dubai
Cultural Scale Play: CLIO Desert
6

Institutional Asset: Dubai Museum of Art

  • Prestige venue for curated performances and residencies
  • Strengthens Dubai’s soft-power cultural narrative
  • Long-term anchor for high-culture programming
Institutional Asset: Dubai Museum of Art
7

Lifestyle Venue: The Sevens

  • Outdoor-friendly with festival-ready infrastructure
  • Proven for day-to-night music festivals
  • Ideal for youth-culture events and brand takeovers
Lifestyle Venue: The Sevens
8

Venue Diversification Strategy

  • Reprogram football stadiums for non-sport events
  • Live concerts and fan-experience festivals
  • Maximizes existing assets with reduced CAPEX
Venue Diversification Strategy
9

Urban Innovation: RTA Pop-Ups

  • Convert RTA parking into music pop-ups and micro-festivals
  • Activates underused city assets for community engagement
  • Low-build, high-impact cultural model
Urban Innovation: RTA Pop-Ups
10

Conclusion: Stepping Wider

  • From single arena to city-wide live ecosystem
  • Experience-centric, modular approach reduces risk
  • Dubai needs new ways to experience culture, not more arenas
Conclusion: Stepping Wider
1 / 10